AI or die
My AI Approach
I use AI every day. Not as a shortcut, but as a way to think faster, explore wider, and spend more time on the decisions that actually matter.
Design has always been about problem solving. AI doesn't change that. What it changes is how quickly I can get to the interesting part. Instead of spending hours on first drafts, research summaries, or visual exploration, I use AI to generate a starting point, then shape it with the experience and judgment that only comes from doing this for over a decade.
My AI stack
My stack is always changing as new tools are released.
Claude is my second brain. I use it to brainstorm, summarise, critique designs, and make faster decisions throughout my process.
Gemini and Google AI Studio for copywriting, master prompts, and content, image, and video generation.
Figma Make lets me prototype functional ideas fast. Generate a working version from a prompt, import my design system, and get stakeholder buy-in before committing to dev.
What I believe
AI makes good designers faster. It doesn't make fast designers good. The craft, the taste, knowing which direction to push, that still comes from the person. AI just gives me more runway to do what I do best.
I don't think AI replaces designers. I think the exciting part is what happens when a designer who knows what they're doing gets access to tools this powerful. We can be fast, better and more innovative, shipping never before seen products.